PVR Movies First

In 2004, PVR Cinemas launched a film magazine, PVR Movies First, to provide complete movie entertainment to its customers. At the launch of the magazine, Bijli said, “This monthly magazine will prove to be a one-stop read for all those mad about movies. It will be our endeavor to bring to the Indian cinema audiences an exciting mix of all that is happening in the world of movies and the entertainment industry.”The magazine contains a mix of Hollywood and Bollywood (the Hindi film industry based in Mumbai, the capital of Maharastra, a West-Indian state) news, views, gossip, happenings and also features promotions, events and contests running across all PVRs .

WOW!! PVR Bangalore

PVR Bangalore is India's largest multiplex with 11 screens and is situated in the very heart of a plush, suburban entertainment plaza. The multiplex has 7 Classic Screens, 2 Cinema Europa and 2 exclusive Gold Class Screens - the latter two offer a luxurious film viewing experience to select clientele. With movies in different languages (English, Hindi, Tamil, Telugu, Kannada among others) and a screening every 20 minutes one can enjoy an unprecedented choice of movies with his family. Definitely a place worth for a weekend getaway.
The distinctive features of PVR Bangalore include:
11 screens - India's largest multiplex
State-of-the-art projection and sound
A movie every 20 minutes
The latest blockbusters in 5 languages
A feeling of perfect luxury at Cinema Europa and Gold Class

ADDRESS PVR Cinemas The Forum Mall, Number 21, 3 rd Floor, Main Hosur Road Near Madiwala Check-post, Koramangla – Bangalore 560095 Phone – 22067511

Continuing with Multiplexes!!

Multiplexes are definitely one place where people are frequenting these days as weekend getaways. But what about weekdays?? More critical question is what percentage of the total Indian population are frequenting multiplexes?? An investigative analysis reveals that ticket prices definitely needs a look-in so far as the cineplex operators are concerned. It will not at all be a bad idea if the operators cut down on their expenditure relating to interior decoration while they are going for setting up new multiplexes and thus pass on the benefits of cost-cutting to the public in general by charging lower ticket rates.
Under the present circumstances, they can look at innovative ticket pricing strategies which can encompass a larger section of the Indian cine going audience.
A proper strategic initiative if taken by the cineplex operators can actually create a revolution of sorts in the Indian movie exhibition business.

Multiplexes In India

The multiplex revolution has come a long way in India. Since the start of the first multiplex at Saket in New Delhi way back in 1997 by PVR Cinemas, there have been a series of multiplexes that have set up at various malls throughout India.
Some of the most recognised multiplex operators to set up business are Inox, Shringar Cinemas, Fun Multiplex , Adlabs apart from PVR , which was the brainchild of Ajay Bijli, the CEO and managing director of the company.